Iron Brew Challenge

Project Description
The Iron Brew Challenge is an annual competition between the three main breweries in Fort Collins, where they pick a common theme and strive to create the best beer. The challenge for this particular year centered around elderflowers. The project involved designing a brand identity for the competition, including logos, merchandise, posters, and labels for the elderflower-themed beer.

My Role
In this project, I was responsible for creating the entire brand identity for the Eldervatio. This included designing logos, merchandise, posters, and beer labels that reflected the elderflower theme. I conceptualized the design elements using purple hues to represent the elderflowers and berries effectively. Additionally, I presented the design to the New Belgium team and Fermentation students, ensuring alignment with the brand’s vision. I also collaborated with legal experts to address copyright concerns and ensure the design adhered to all legal requirements.